HR Marketing & Employer Branding
International Conference
Your Brand Begins Inside
The HR Marketing & Employer Branding International Conference, taking place on February 6, 2026, at the Best Western Congress Hotel, is Armenia’s first professional platform where HR, Marketing, PR, and C-level leaders unite to explore how strong employer brands are built from the inside out.
Organized by Skill Event Marketing Company and co-hosted by Career City Fest, the conference highlights the idea that “Your Brand Begins Inside”. It offers a dynamic mix of keynotes, case studies, and networking with 200+ industry decision-makers.
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HR Leadership -
Marketing Leadership -
PR Leadership - Top Management
AGENDA
SPEAKERS
- IVAN RAYKOV
Brand Reputation & Communications Expert
Talent Marketing & Employer Branding Lead at Booking.com
TOPIC
The New Gatekeepers of Employer Branding: Reviews, Rankings & AI - GRETE KIVI
Former Global Employer Branding Manager at Bolt
Senior Global Employer Branding Manager at JetBrains
TOPIC
Marketing for HR, HR for Marketing:
How the two functions shape talent attraction and retention together
- SERGEY USNUNTS
The 100 Most Influential People in the Events Industry 2024
Founder, Skill Event Marketing Company
Producer, Award-Winning Career City Fest
Digital Transformation & Marketing Expert
+374 60 70 75 70
ORGANIZERS
Skill Event Marketing Company is a full-cycle event marketing agency specializing in creating inspiring, memorable events. Since its establishment in 2016, the company has organized over 600 events, bringing together more than 200 companies and over 100,000 participants. Skill was ranked among the world’s top 100 event agencies & organizers.
