THE VOICE OF GEN AT CCF
A Game-Changing Employer Branding Activation for Digitain
A Game-Changing Employer Branding Activation for Digitain
by Skill Event Marketing Company
THE VOICE OF GEN
THE VOICE OF GEN
- ClientDigitain Armenia
- Event dateApril 27-28, 2024
- GOALStrengthen Digitain’s employer brand through an engaging activation that gathered real-time workforce insights and reinforced its position as an industry leader.
THE VOICE OF GEN
At Career City Fest 2024, Skill Event Marketing Company partnered with Digitain to create The Voice of GEN - a gamified activation that transformed employer preference research into an interactive and visually compelling experience. Instead of relying on static surveys, we designed an immersive, data-driven installation that allowed attendees to engage, vote, and share their views on what truly mattered when choosing an employer.
The result was a seamless blend of research, engagement, and brand visibility, making The Voice of GEN one of the most impactful activations at the festival.
The result was a seamless blend of research, engagement, and brand visibility, making The Voice of GEN one of the most impactful activations at the festival.
THE VOICE OF GEN
Key Challenges & Objectives
- Standing out in a competitive event with numerous exhibitors and thousands of attendees.
- Encouraging active participation while making the research process seamless and engaging.
- Collecting meaningful, real-time insights to help Digitain refine its employer branding strategy.
THE VOICE OF GEN
Solutions & Approach
Gamified Data Collection
To ensure high engagement, we introduced a hybrid research format:
- Live ball voting – Attendees cast their votes using color-coded balls, choosing from key employer selection criteria such as Salary, Career Growth, and Work Environment.
- Digital surveys – A QR-based questionnaire captured deeper insights into participant preferences.
Strategic Placement for Maximum Impact
The installation was placed at the festival entrance, ensuring maximum visibility and foot traffic. The setup naturally attracted attendees, creating a steady flow of participation throughout the event.
Live Visualization & Instant Feedback
Unlike traditional research methods, The Voice of GEN provided an immediate, real-time visual representation of employer preferences. As votes accumulated, the transparent containers filled with color, allowing participants to instantly see which factors mattered most.
This approach:
- Encouraged organic discussions among attendees.
- Reinforced Digitain’s role as an innovative employer.
- Made research exciting, interactive, and memorable.
THE VOICE OF GEN
Results & Achievements
-
High engagement
A significant number of festival attendees participated in both the digital survey and ball voting. -
Valuable workforce insights
Career Growth emerged as the most important factor for job seekers, followed by Work Environment and Salary. -
Unmatched brand visibility
By choosing an interactive experience over a traditional booth, Digitain successfully captured the audience's attention and positioned itself as a top employer. -
Industry-wide impact
The activation results contributed to broader discussions on employer branding and talent attraction strategies.
THE VOICE OF GEN
With The Voice of GEN, Digitain didn’t just collect data—it started a conversation. This activation set a new benchmark for employer branding, proving that workforce research could be engaging, insightful, and memorable.
By combining innovation, participation, and strategic data collection, Skill Event Marketing Company helped Digitain stand out - not just as a top employer, but as a true industry leader.
By combining innovation, participation, and strategic data collection, Skill Event Marketing Company helped Digitain stand out - not just as a top employer, but as a true industry leader.
THE VOICE OF GEN
