HR Marketing & Employer Branding
International Conference
Your Brand Begins Inside
The HR Marketing & Employer Branding International Conference, taking place on February 6, 2026, at the Best Western Congress Hotel, is a one-day event that brings together HR, marketing, and business leaders to explore how employer brands are built as strategic business assets. The conference focuses on real cases, decision-making frameworks, and practices applied in international and regional markets.
Organized by Skill Event Marketing Company, the conference highlights the idea that Your Brand Begins Inside. It offers a dynamic mix of keynotes, case studies, and networking with 200+ industry decision-makers.
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HR Leadership -
Marketing Leadership -
PR Leadership - Top Management
Global Values, Local Truth: Building an Employer Brand Candidates Actually Believe
Head of Employer Brand at Yango Group
Employer Brand as a Company Strategic Assessment
Head of Human Resources at Ameriabank
Employer Types in Armenia Through the Lens of Career City Fest Director
Former director at Career City Fest
Chief Brand Officer at Lusarev Wines & Dili Dairy
Culture Before the Logo: How People Strategy Becomes Brand Power
HR Communication Executive, Writer
HR Marketing & Employer Branding: Where HR ends, where Marketing begins
Founder, Skill Event Marketing Company
A Brand People Love. A Workplace People Choose
Head of HR at Coffee House
The New Gatekeepers of Employer Branding: Reviews, Rankings & AI
Global Employer Branding Lead at Booking.com
Inside the Brand: How HR, Marketing, PR and Leadership Build the Employer Brand Together
Armine Ghazaryan (Coca-Cola Hellenic Beverages Company )
Eduard Kankanyan (Braind)
Ksenya Poghosyan (DataArt Armenia)
Mariana Edilyan (Viva)
HEADLINERS
- IVAN RAYKOV
Brand Reputation & Communications Expert
Global Employer Branding Lead at Booking.com
TOPIC
The New Gatekeepers of Employer Branding: Reviews, Rankings & AI - MATIAS LAPUSCHINHead of Employer Brand at Yango Group
Brand & Marketing Communications ExecutiveTOPIC
Global Values, Local Truth: Building an Employer Brand Candidates Actually Believe
- SILVIA ZANELLAHR Communication Executive, Author
TOPIC
Culture Before the Logo: How People Strategy Becomes Brand Power
- SERGEY USNUNTS
The 100 Most Influential People in the Events Industry 2024
Founder, Skill Event Marketing Company
Producer, Award-Winning Career City Fest
Digital Transformation & Marketing Expert
TOPIC
HR Marketing & Employer Brand: Where HR ends, where Marketing begins
CASE STUDIES
- ANNA VARDANYANTSHead of Human Resources at Ameriabank
TOPIC
Employer Brand as a Company Strategic Assessment
- OKSANNA ELCHYAN
Head of HR at Coffee House Company
TOPIC
A Brand People Love. A Workplace People Choose.
- ANNA MANFREDIFormer Director at Career City Fest
Chief Brand Officer at Lusarev Wines & Dili DairyTOPIC
Employer Types in Armenia Through the Lens of the Career City Fest Director
PANEL DISCUSSION
Inside the Brand: How HR, Marketing, PR and Leadership Build the Employer Brand Together
- ARPI KARAPETYANFounder and Chairman at Armenian HR Association
Moderator
- EDUARD KANKANYANFounder at Braind® | Co-Founder at Braind Marketing®Panelist
- ARMINE GHAZARYANPortfolio Integration Manager for Business Unit Ukraine, Armenia and Moldova at Coca-Cola Hellenic Beverages Company
Panelist
- MARIANA EDILYANHR Director at VIVA
Panelist
- KSENYA POGHOSYANPR Manager at DataArt
Panelist
+374 60 70 75 70
ORGANIZER
Skill Event Marketing Company is a full-cycle event marketing agency specializing in creating inspiring, memorable events. Since its establishment in 2016, the company has organized over 620 events, bringing together more than 200 companies and over 120,000 participants. Skill was ranked among the world’s top 100 event agencies & organizers.
