BON CHRISTMAS MARKET BY TELCELL
BON CHRISTMAS MARKET BY TELCELL
Experiential Marketing Case by Skill
BON CHRISTMAS MARKET BY TELCELL
  • Project duration
    10 November - 10 January, 2021
  • Event date
    22 - 26 December, 2021
  • Team of the project
    65 person team
BON CHRISTMAS MARKET BY TELCELL
Results
  • Customer
    Telcell
  • Goal
    Brand Activation
  • Product
    BON Market
  • Solution
    BON Christmas Market
  • Results
    12.000 visitors during 5 days of event
BON CHRISTMAS MARKET BY TELCELL
Functions performed
  • Theme consultation & development
  • Project administration and management
  • Budget, cash flow, and financial management
  • Venue scouting & branding
  • Logistics & operations management
  • Creative concept development
  • Gamification program development
  • Design and print production
  • Audio visual & lighting management
  • Videotaping and photography management
  • Organization of live broadcasting
  • Promo personal recruitment & management
  • Customer journey mapping
  • Visitors management
  • Event communications and promotion
  • Event social media promotion
  • Event content management
  • Security
  • Post-event evaluation
BON CHRISTMAS MARKET BY TELCELL
BON CHRISTMAS MARKET BY TELCELL
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