BON CHRISTMAS MARKET BY TELCELL
BON CHRISTMAS MARKET BY TELCELL
Experiential Marketing Case by Skill
BON CHRISTMAS MARKET BY TELCELL
- Project duration10 November - 10 January, 2021
- Event date22 - 26 December, 2021
- Team of the project65 person team
BON CHRISTMAS MARKET BY TELCELL
Results
- CustomerTelcell
- GoalBrand Activation
- ProductBON Market
- SolutionBON Christmas Market
- Results12.000 visitors during 5 days of event
BON CHRISTMAS MARKET BY TELCELL
Functions performed
-
Theme consultation & development - Project administration and management
- Budget, cash flow, and financial management
- Venue scouting & branding
- Logistics & operations management
- Creative concept development
- Gamification program development
- Design and print production
- Audio visual & lighting management
- Videotaping and photography management
- Organization of live broadcasting
- Promo personal recruitment & management
- Customer journey mapping
- Visitors management
- Event communications and promotion
- Event social media promotion
- Event content management
- Security
- Post-event evaluation
BON CHRISTMAS MARKET BY TELCELL
BON CHRISTMAS MARKET BY TELCELL
