EVGENY KOTOV
EVGENY KOTOV | Sales Major League
On May 31, 2025, Skill Event Marketing Company hosted a full-day training titled "Sales Major League" in Yerevan, Armenia, at Elite Plaza. The event featured renowned business trainer Evgeny Kotov and brought together over 100 participants from leading industries, including banking, telecommunications, insurance, hospitality, and retail. The training became a milestone in professional development for Armenia’s B2B sector, setting a new benchmark in both execution and impact.

This event was initiated and fully implemented by Skill Event Marketing Company as part of our mission to deliver world-class training experiences in Armenia. Our goal was to:

  • Elevate the standards of sales education
  • Empower professionals across sectors with practical, tested tools
  • Demonstrate Skill’s capacity to conceptualize and execute high-impact events A–Z


EVGENY KOTOV
  • Project Duration
    13 March - 16 June, 2025
  • Event Date & Place
    31 May, 2025
    Elite Plaza
  • Project Team
    8 People
EVGENY KOTOV
KEY CHALLENGES AND OBJECTIVES
  • Designing a training format that balances theory with actionable insights
  • Attracting high-level participants from various industries
  • Ensuring seamless execution from concept to content delivery
  • Capturing audience feedback and satisfaction in measurable data


EVGENY KOTOV
OUR SOLUTIONS AND APPROACH

As the end-to-end producer of Sales Major League training, our team took full ownership of all creative, operational, and logistical elements:


  • Program Development: Collaborated with Evgeny Kotov on the training flow, ensuring a hands-on, dynamic structure tailored to the Armenian business context
  • Audience Targeting and Sales: Devised and executed a 360° promotional campaign targeting corporate decision-makers across banking, telecom, real estate, hospitality, and services
  • Visual Identity and Materials: Designed a minimalist, premium-branded experience—from stage visuals to participant notebooks and certificates
  • Venue and Technical Setup: Managed Elite Plaza's full AV setup, lighting, sound engineering, registration zone, and audience comfort
  • On-site Execution: A dedicated team of professionals worked on-site, including coordinators, designers, tech leads, and logistics managers
  • Photography and Videography: Captured the event professionally, with content optimized for post-event media coverage
  • Feedback Collection: Designed and distributed NPS-based evaluation forms for performance analysis


EVGENY KOTOV
RESULT AND ACHIEVEMENTS
100+ participants from top-tier companies
Represented industries: Banking, Telecom, Insurance, Hospitality, Corporate Sales
NPS Scores:

  • 96% of participants rated the speaker 9–10
  • 91% highly rated the training content
  • 94% said they would recommend Skill events to colleagues, friends, and clients
100% of attendees received personalized certificates
EVGENY KOTOV
PARTICIPANT FEEDBACK

"There are trainings that are dry when it comes to sales, but this training, the audience, the topic, the approach, and the presentation were carefully selected. Thank you."

— Arpi Vardanyan, Viva Armenia, B2B Sales Manager



"Thank you for such a seminar. It was quite an effective and educational course."

— Emma Hakobyan, Evocabank, Mortgage Lending Specialist




"Thank you for organizing at a high level."

— Garegin Babayants, Viva Armenia, Senior Sales Manager



EVGENY KOTOV
EVGENY KOTOV
CONCLUSION AND FUTURE COLLABORATION
Sales Major League 2025 proved that high-level training experiences can be developed and executed locally at global standards. This event wasn’t done for a client—it was built by Skill, from concept to stage.
We are ready to bring this level of quality to your team—whether through private corporate trainings, motivational workshops, or full-scale professional events. Let’s create something impactful together.
📩 Contact us to discuss how we can tailor an unforgettable experience for your company or audience.


EVGENY KOTOV
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