The opening ceremony of the newly established foundation needed to present Nazik Avdalyan’s personal journey, communicate the foundation’s mission and core values, and create an emotional and unifying atmosphere that would inspire attendees to share and support those same values.

• Present Nazik Avdalyan’s journey and achievements, highlighting her role as the first Armenian woman to become a world champion in weightlifting.
• Transform her personal story into the core narrative of the foundation’s launch — illustrating why the foundation was created and what mission it serves.
• Ensure a natural and engaging guest flow, guiding attendees seamlessly from the entrance to the main stage.
• Create a symbolic and cohesive visual environment, reflecting the foundation’s brand colors and style while fostering unity and inspiration.
• Execute the event within a unified team framework, coordinating closely with the client and suppliers to deliver complete content and technical realization.

• A museum-style exhibition wall was designed, showcasing photos from Nazik Avdalyan’s childhood, athletic achievements, and international victories. The display also featured her real sportswear, belt, shoes, and hanging medals, creating a vivid and personal narrative of her journey.
• An opening video was produced, combining her athletic path with the foundation’s mission and purpose, setting an emotional and inspiring tone for the ceremony.
• A symbolic entrance pathway was created using LED screens and visual storytelling elements that reflected Nazik Avdalyan’s journey — guiding guests from information to emotional connection.
• The venue design and branding unified the event’s visual identity, incorporating the foundation’s signature colors and shapes. Each guest received a medal-shaped badge as a symbolic token of participation.
• Close coordination between the client, organizing team, and technical suppliers ensured the smooth execution of all content, logistics, and production processes.