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BON CHRISTMAS MARKET BY TELCEL
BON CHRISTMAS MARKET BY TELCEL
Experiential Marketing Case by Skill 

Customer: Telcell 
Goal: Brand Activation
Product: BON Market
Solution: BON Christmas Market
Results: 12.000 visitors during 5 days of event

Project duration: 10 November - 10 January, 2021
Event date: 22,23,24,25,26 December, 2021
Team of the project: 65 person team

Functions performed
·   Theme consultation & development
·   Project administration and management
·   Budget, cash flow, and financial management
·   Venue scouting & branding
·   Logistics & operations management
·   Creative concept development
·   Gamification program development
·   Design and print production
·   Audio visual & lighting management
·   Videotaping and photography management
·   Organization of live broadcasting
·   Promo personal recruitment & management
·   Customer journey mapping
·   Visitors management
·   Event communications and promotion
·   Event social media promotion
·   Event content management
·   Security
·   Post-event evaluation



BON CHRISTMAS MARKET BY TELCEL
BON CHRISTMAS MARKET BY TELCEL
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