BON CHRISTMAS MARKET BY TELCEL
BON CHRISTMAS MARKET BY TELCEL
Experiential Marketing Case by Skill
Customer: Telcell
Goal: Brand Activation
Product: BON Market
Solution: BON Christmas Market
Results: 12.000 visitors during 5 days of event
Project duration: 10 November - 10 January, 2021
Event date: 22,23,24,25,26 December, 2021
Team of the project: 65 person team
Functions performed
· Theme consultation & development
· Project administration and management
· Budget, cash flow, and financial management
· Venue scouting & branding
· Logistics & operations management
· Creative concept development
· Gamification program development
· Design and print production
· Audio visual & lighting management
· Videotaping and photography management
· Organization of live broadcasting
· Promo personal recruitment & management
· Customer journey mapping
· Visitors management
· Event communications and promotion
· Event social media promotion
· Event content management
· Security
· Post-event evaluation
Experiential Marketing Case by Skill
Customer: Telcell
Goal: Brand Activation
Product: BON Market
Solution: BON Christmas Market
Results: 12.000 visitors during 5 days of event
Project duration: 10 November - 10 January, 2021
Event date: 22,23,24,25,26 December, 2021
Team of the project: 65 person team
Functions performed
· Theme consultation & development
· Project administration and management
· Budget, cash flow, and financial management
· Venue scouting & branding
· Logistics & operations management
· Creative concept development
· Gamification program development
· Design and print production
· Audio visual & lighting management
· Videotaping and photography management
· Organization of live broadcasting
· Promo personal recruitment & management
· Customer journey mapping
· Visitors management
· Event communications and promotion
· Event social media promotion
· Event content management
· Security
· Post-event evaluation
BON CHRISTMAS MARKET BY TELCEL
BON CHRISTMAS MARKET BY TELCEL
