Skillbattle
“Investments: Real Estate VS Securities.”

On September 20, 2025, Skill Event Marketing Company organized Armenia’s first-ever investment battle: “Investments: Real Estate VS Securities.”

Delivered in collaboration with Freedom Broker Armenia as the general partner, the event showcased an innovative format in Armenia, blending expert debate, interactive participation, and actionable business insights.

In Armenia, investment-related topics are highly relevant but often lack an open and transparent platform where professionals can present both the advantages and risks of their industries.

Skill Event Marketing company applied its signature Battle format (created in 2018), designed to bring professionals with opposing views into a live debate. This format has been successfully adapted for various industries and remained active even during COVID-19

The debate featured two industry experts: Sargis Nersesyan, CEO of Mixxup Real Estate, representing the real estate side, and Erik Soghoyan, Senior Financial Advisor at Freedom Broker Armenia, representing the securities side.

The battle format proved highly engaging, offering participants the chance not only to listen but also to evaluate contrasting arguments and form their own conclusions.

As the first in a series of investment battles, this event set a precedent for future thematic debates where professionals, corporates, and individuals can come together to explore the most pressing questions across industries.