Download, Insure, Win
"Download, Insure, Win" Campaign by Nairi Insurance
Marketing Campaign by Skill
Download, Insure, Win
  • Project Duration
    1 October, 2024 - 13 January, 2025
  • Live Broadcast
    11 January, 2025
  • Team of the Project
    32 people
Download, Insure, Win
Skill created “Download, Insure, Win” marketing campaign for Armenia's leading insurance company, Nairi Insurance, which delivered a high-impact marketing experience that seamlessly blended digital engagement with real-life activations. Over the course of three months, the campaign inspired thousands to download the Nairi Mobile app and take their first steps into digital insurance.
With creative pop-ups across Yerevan’s top malls and a strong presence at DigiTec Expo 2024, the campaign reached a broad audience. The campaign culminated in a live-streamed raffle of an Audi Q4 e-tron, drawing excitement from over 3,900 app downloaders and energizing Nairi’s brand presence in Armenia.
Download, Insure, Win
OVERVIEW
  • Customer
    Nairi Insurance
  • Goal
    Brand Activation
  • Main Event
    Live Raffle
  • 3900+ downloads of Nairi Mobile App
    840+ participants
  • Participation at DigiTec Expo 2024
Download, Insure, Win
Functions performed
  • Theme consultation & development
  • Project administration and management
  • Budget, cash flow, and financial management
  • Venue scouting & branding
  • Logistics & operations management
  • Design and print production
  • Gamification program development
  • Videotaping and photography management
  • Organization of live broadcasting
  • Volunteer recruitment & management
  • Campaign content management
  • Post-campaign evaluation
Download, Insure, Win
Made on
Tilda