Marketing Campaign by Skill

Skill created “Download, Insure, Win” marketing campaign for Armenia's leading insurance company, Nairi Insurance, which delivered a high-impact marketing experience that seamlessly blended digital engagement with real-life activations. Over the course of three months, the campaign inspired thousands to download the Nairi Mobile app and take their first steps into digital insurance.
With creative pop-ups across Yerevan’s top malls and a strong presence at DigiTec Expo 2024, the campaign reached a broad audience. The campaign culminated in a live-streamed raffle of an Audi Q4 e-tron, drawing excitement from over 3,900 app downloaders and energizing Nairi’s brand presence in Armenia.