"Download, Insure, Win" Campaign by Nairi Insurance
Marketing Campaign by Skill
Download, Insure, Win
Project Duration
1 October, 2024 - 13 January, 2025
Live Broadcast
11 January, 2025
Team of the Project
32 people
Download, Insure, Win
Skill created “Download, Insure, Win” marketing campaignfor Armenia's leading insurance company, Nairi Insurance, which delivered a high-impact marketing experience that seamlessly blended digital engagement with real-life activations. Over the course of three months, the campaign inspired thousands to download the Nairi Mobile app and take their first steps into digital insurance. With creative pop-ups across Yerevan’s top malls and a strong presence at DigiTec Expo 2024, the campaign reached a broad audience. The campaign culminated in a live-streamed raffle of an Audi Q4 e-tron, drawing excitement from over 3,900 app downloaders and energizing Nairi’s brand presence in Armenia.
Download, Insure, Win
OVERVIEW
Customer
Nairi Insurance
Goal
Brand Activation
Main Event
Live Raffle
3900+ downloads of Nairi Mobile App 840+ participants