UI/UX DESIGN BATTLE
The Art of Professional Debates
#SkillBattle is an event format initiated by Skill Event Marketing Company, designed to foster healthy debates and dynamic interactions among professionals. It’s an opportunity for new acquaintances, engaging discussions, sharing professional viewpoints, debating or agreeing, and connecting with experts across various fields.
The UI/UX Design Battle, held on May 24, was the 12th battle organized by Skill. This fast-paced design competition brought together 8 individual participants, 7 expert jurors, and 1 bold design task, all competing for a 1,000,000 AMD prize fund. Powered by Converse Bank, the event highlighted innovation, problem-solving, and the future of digital design.
The program also featured insightful talks by industry experts, adding depth to the experience through topics related to branding, user experience, and design education.
Partners: Visa, Woods Center, Ardy Academy

As the organizer of the UI/UX Design Battle, Skill Event Marketing Company developed a strategic and creative platform for Converse Bank to engage with Armenia’s design and tech community. The event featured a real-time design challenge based on an actual business case from the bank, keynote talks from leading UX professionals, and a jury of top industry experts.
From concept and branding to participant selection, venue setup, and post-event media, we ensured a seamless experience. The result was a high-impact event that strengthened Converse Bank’s positioning as an open, innovative, and design-driven brand within the creative community.

UI/UX DESIGN BATTLE
  • Project Duration
    5 May - 16 June, 2025
  • Event Date & Place
    24 May, 2025
    Woods Center
  • Project Team
    15 People
What we did
Competition concept, name, format, and budget.
Project management, registration and participant support.
Selection of competitors among 60+ candidates.
Development and design of the visual identity of the environment.
Selection of the jury and speakers among the country's leading UX experts.
Managing speeches, including a speaker from Converse Bank who presented the principles of product solution architecture.
Preparation and publication of the bank's design system as an open resource.
Providing coverage, photo archive, and post-event communication.
UI/UX DESIGN BATTLE
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