On November 22, 2024, Yerevan hosted the Visa Cashless Forum for the first time, bringing together key stakeholders from the financial sector, government officials, and Visa’s top executives. This exclusive international event served as a platform for collaboration, fostering innovation and partnerships in the cashless payments ecosystem.

As the organizer of this landmark forum, Skill Event Marketing Company ensured a seamless and impactful experience, aligning with Visa’s commitment to digital transformation. The event featured high-level speakers from Visa’s CISSEE and CEMEA regions. It explored key topics such as digital payments, generative AI, value-added services, and Gen Z’s influence on consumer spending.

We successfully hosted this prestigious event and reinforced Armenia’s growing role in the digital financial landscape.